Beyond the Grip: How PopSockets Expands Its Brand Identity

How a Boulder Brand Keeps Reinventing Phone Grips

It’s a brand we all know and love, but did you know it was based right in our backyard in Boulder? And its rebrand is taking shape in a modern, cool, ‘I have to have that’ kind of way. 

Founded in 2012, PopSockets has become one of those household names for a product that is uniquely its own. Other brands have tried to recreate it and failed, because PopSockets has an identity and product that was evolutionary at its inception. With innovative new products and a drive to create community connections, PopSockets is rebranding itself as more than a tech accessories brand – it’s a community connector that’s bringing collaborations, events and modern consumer needs to life. 

“This rebrand isn’t just a cosmetic refresh, “ said Sydney Scarola, Social Media Specialist for PopSockets. “it’s about inviting people into this modern iteration of PopSockets and showing them that we’re not the brand they remember from five years ago. We’re bolder, more dynamic, and more plugged into what today’s consumers actually want from their accessories.

PopSockets began as a fun way to accessorize your phone. And while fun remains at the core of the brand, this new moment for PopSockets is all about informing consumers that the brand is evolving as technology progresses. We’re living in a partially digital world, where our technology goes with us wherever we go. There’s an overwhelming amount of options for tech accessories, but PopSockets is still a staple and will continue to be especially with the new look and feel of their product line.

“PopSockets started as a purely functional solution to a common problem,” said Scarola. The rebrand is “reintroducing ourselves as a brand that’s current, relevant and creating products people genuinely want to use and be seen with.”

The new PopSockets logo embodies the product itself. With a brand identity revolving around a phone grip, the PopSockets team has begun to refer to the brand evolution and new look and feel as “the dot.” 

“We’ve taken that foundational shape and elevated it into an intentional, versatile branding element that appears throughout our visual system,” said Scarola. “The dot becomes this connective tissue between who we were and who we are now.”

Sustainability has always been at the core of PopSockets. With its homebase in Boulder, the proximity to the outdoors is a driver to ensure that the brand is ethically and sustainably responsible. This notion is reflected in the variety of the rebrand, with colorful, bold designs alongside products with muted earth tones.

“We wanted our visual identity to feel alive and optimistic, mirroring our belief that sustainable practices and beautiful design don’t have to be at odds. They can—and should—enhance each other,” said Scarola. 

As society becomes more focused on the digital world, new PopSockets products serve as tools for content creators, influencers and technology users alike. New PopSockets include grips with suctions or adhesive, and even stand capabilities that are ideal for capturing content. It’s clear that PopSockets has been observing how their customers are using their devices, and the new selection of products is the brand’s thoughtful, focused response. 

“We bring a unique trifecta to the table with everything we create: products that work beautifully, look incredible and are made with conscience,” Scarola expressed. 

And take it from The Curio Cabinet, having a phone grip at all times is definitely back. Whether you’re creating content or just looking to stand out from everyone else, our phones hold immense power as the tool, extension of our brains and staple in our daily lives. With PopSockets, it can look and play the part. 

Shop the rebrand at PopSockets.com and follow the brand on Instagram for updates about current and future collaborations, product launches and more.