Concier Is Building a Closet For Travelers in Every City

We’ve all stood in front of our closets, scratching our heads as we try to figure out what to pack before a big trip. And we’ve tried it all: Pinterest boards, outfit prep, packing cubes, the list goes on. Then we’ve also found ourselves trying to make a case for our most beloved or practical items to come with us. Or we build another case for those items we think we need to pack because they’ve never been worn.

The stories we tell ourselves, the elaborate evidence we build to justify those last two pounds of clothes: “Oh, I can wear this new linen dress if we go to a winery.” Emphasis on the “if”; you’re already guilty.

The jury’s out on this one, and you’ve been sentenced to overpacking.

But what if there was an app that took the stress and time out of packing, so wherever you go, your clothes are already waiting for you?

Luckily for us, husband and wife duo Trevor and Elizabeth Hudson are solving everyone’s packing woes with their new travel and clothing app, Concier.

As seasoned, passionate travelers, the idea for Concier was born during their adventures across several destinations in Europe. With a wedding in Lake Como, a family reunion, and a pit stop in Portugal, the Hudsons knew they needed enough clothes to last them two months across various occasions. Even with the intent of packing light and carrying one large suitcase per person, travel in Europe calls for multiple forms of transportation.

For those two months of travel, it was train after train, bus after bus, and flights in between. The frustration of lugging around two large suitcases, backpacks and laptop cases makes travel all the more difficult. And the cherry on top? Elizabeth recalls not even wearing half the things that were packed in her bag.

This is an experience all can relate to, and to minimize the stress of figuring out what to wear to where, Concier was born.

“Why can’t your average person have their own little concierge service where you can open up your phone, choose the outfit that you want to wear in that city?” said Elizabeth. “Then also you don’t look like a tourist when you’re in that city; you look like you belong there.”

The Hudsons are based in Seattle and met in 2020, and for the past six years, they’ve traveled the world together, discovering that each city has its own style language. Paris has a style of its own, just like Texas or Costa Rica. Knowing that there’s a trip on the horizon is the number one time when travelers assess their wardrobes or buy hoards of new vacation clothes to fit the city they’re in.

More than half of U.S. travelers are buying new clothes specifically for their trips. According to a 2025 survey of 1,000 U.S. travelers by Carl Friedrik, 52% purchased new clothing for a trip within the past year, while 43.9% admitted to packing extra “just in case” they wanted more stylish options while away.

That fur jacket you bought to stay fashionably chic yet warm during your February girls trip to New York? Necessary for the vacation, but it’ll forever take up space in your closet and will likely go untouched for years.

The idea behind Concier is that, yes, there are certain items you need based on the city you’re in. But should you have to sacrifice your wallet, sanity and luggage space to fit it all? No.

The tagline is simple: Own the city, not the clothing. A callout to embrace the city you’re in and to be present.

Concier ensures you’re “not worrying about what you are bringing, or the expenses of what you’re bringing. It’s about you going to that new city, and experiencing the city for what it is, including the closet,” said Elizabeth.

The Hudsons envision Concier as a platform where travelers, hoteliers, stylists and local boutiques can seamlessly work together to loan you the items you need for a trip. The items will be cleaned, ready and laid out for you in your hotel room upon arrival. And say you fall in love with a piece? There’s an option to buy it and take it home with you as well.

Unlike traditional clothing rental apps, Concier isn’t about finding one statement piece for a special occasion. It’s designed to replace the suitcase altogether: travelers can build an entire temporary wardrobe for their trip, with an outfit for each day plus a spare, all ready for travelers when they arrive. The clothes never need to make the journey from your closet to your destination; they’re already there.

So here’s how it works: users can subscribe and pick their plan (day pass $45/a day or annual $199/month), then you pick your brands. After you book your stay with any hotel or partner hotels, you can browse clothing selections based on the city and use the AI try-on preview to view the clothing on your body. Then, when you arrive at your hotel, your clothing will be waiting for you at the front desk or hung in your room (if it’s a partner hotel).

While there are many different types of travelers, some might say that Concier is an app for the adventurous spirit. To travel to multiple destinations (or one) and have an array of borrowed clothes waiting for you could test one’s trust. This made us question: are travelers attached to their clothes or the way their clothing makes them feel?

Elizabeth thinks of it this way: there are people who are set in their ways, are more connected, and have systems that work for them. And then some people are more on the practical side, less focused on being fashionable and more on clothing fit for the right occasion.

“I’m not very fashionable…but I’m loving Concier because I’m learning so much about the fashion industry,” Elizabeth shared. “People like me would really benefit from something like this where you’re not really attached to your clothing. You’re open to trying new things. It depends on who you are and how you choose to travel.”

Concier’s goal is to lessen the gap between decision fatigue, luggage problems and the ever-arching clothing sustainability crisis.

The app acknowledges the problem doesn’t necessarily end when the vacation does. A 2025 peer-reviewed study published in Scientific Reports, based on 1,009 U.S. consumers, found that 40% owned clothing they had never worn, while 37.9% had disposed of clothing within a year of purchasing it, including 14.2% who got rid of items within just one month.

Our special occasion or vacation clothes are typically the first to be disposed of, yet we spend the most time sourcing them and often spend the most money on them.

“I want to create an app where we can recycle clothing. We can partner with brands that don’t sell certain pieces, and they can give them to us depending on what city they’re in and reuse them for people who are traveling,” said Elizabeth.

The goal is to partner with small businesses, vintage and thrift stores in different cities, giving them the opportunity to reach new audiences and bringing pre-loved or seasoned clothing a new life.

And where does all of this clothing come from? Concier wants to work with brands to offer another opportunity to put their clothing in front of new customers, allowing the clothing to stay in circulation longer. Instead of sitting in warehouses, being heavily marked down or potentially ending up in the landfill pipeline, these pieces enter Concier’s rotating city closets. And yes, there’s probably one last question you’re asking: “But what if someone else wore it first?” Concier’s answer is simple: every piece is professionally cleaned and steamed between wears, and worn clothes are collected in a sealed laundry bag at the end of your stay.

This isn’t just a concept; Concier has launched in Seattle and is undergoing beta testing in Denver. The Hudsons will touch down in The Mile High City during our Thrift & Tinis market on August 29, in partnership with The Maven Hotel.

Here at The Curio Cabinet, we’re giving the  Concier app a spin by selecting our favorite pieces from participating Thrift & Tinis vendors, which will be ready for us in a hotel room the night prior to the event.

Interested in trying Concier for yourself? The waitlist is now open at concier.app.